Stratford is one of the best short-term rental markets in Southwestern Ontario. The Festival draws visitors from spring through fall, hotel supply is limited, and a well-run listing near downtown can outperform a long-term lease on gross revenue. But Stratford is also one of the few smaller Ontario cities that actively licenses short-term rentals — and getting the rules wrong can mean fines, an unlicensed listing pulled offline, or a purchase that never pencils out the way you expected.
Here is a practical, current breakdown of how short-term rentals work in Stratford, Ontario for 2026, written for owners and investors rather than tourists.
There is no province-wide Airbnb law in Ontario. The province leaves short-term rental regulation to each municipality, which is why the rules in Stratford look nothing like the rules in Toronto, Prince Edward County, or Blue Mountains. What matters for a Stratford property is the City of Stratford’s own zoning and licensing bylaws, not a general “Ontario Airbnb rule” you read on a national blog.
Two City documents govern short-term rentals here: the Zoning & Subdivision Control Bylaw (which decides where and in what form short-term accommodation is allowed) and the City’s licensing program run through Municipal Bylaw Enforcement (which decides whether you can legally operate a given listing). You generally need to satisfy both.
Under Stratford’s zoning bylaw, a bed and breakfast is a dwelling occupied by the resident family that provides accommodation in up to three separate rooms to travellers, and the definition includes a tourist home. This is the classic Stratford model: you live in the house, and you rent out spare bedrooms to Festival visitors. Because the owner lives on-site, B&Bs are the most widely permitted form of short-term accommodation in the city’s residential zones.
Stratford also permits whole-home and whole-unit short-term rentals, but with meaningful limits. The framework allows a principal occupant to rent out their entire home on a short-term basis for a maximum of 28 consecutive days per booking and no more than 180 days per year in total. The key phrase is “principal occupant” — the model is built around your own home, not an unlimited pool of investment units operated as full-time hotels.
The City licenses both bed and breakfast establishments and short-term rental accommodations through its bylaw enforcement program, so operating either one without the required licence puts you offside.
This is where a lot of out-of-town investors get surprised. If your plan is to buy a second property in Stratford purely as a full-time, non-owner-occupied Airbnb running 365 days a year, the city’s principal-occupant and annual-day limits make that difficult inside the standard residential framework. Before you write an offer on a “great Airbnb opportunity,” confirm three things:
Do not rely on the fact that a seller “has been Airbnbing it for years.” An existing listing is not proof that the use is licensed or that it will transfer to you. Verify the current requirements directly with the City of Stratford’s Building and Bylaw Enforcement staff before closing, because fee schedules and provisions do get updated.
Many Ontario tourism municipalities apply a Municipal Accommodation Tax (MAT) to short-term stays. If a MAT applies to your Stratford listing, you are responsible for collecting and remitting it — budget for it rather than discovering it after your first season. Confirm the current rate and remittance process with the City.
Short-term rental income is taxable in Canada. Unlike long-term residential rent, short-term accommodation is generally a commercial-style supply, which means HST can come into play once your revenues cross the small-supplier threshold. It also changes the picture when you eventually sell. This is genuinely different from renting the same house long-term, so talk to an accountant who has handled STR files before you scale up.
The gross revenue on a Festival-season Airbnb looks fantastic. The net is a different story once you account for the realities:
For some owners, especially those living in the home and running a licensed B&B, short-term works well. For others, a stable long-term tenancy under the Residential Tenancies Act — predictable rent, far less labour, no licensing exposure — nets out ahead once you value your own time honestly. If you’re weighing the two, our breakdown of Airbnb vs. long-term rental in Ontario walks through the math.
It’s difficult within the standard framework. Stratford’s whole-unit short-term rental rules are built around a principal occupant and cap operation at 180 days a year, which limits pure non-owner-occupied, year-round Airbnb operations. Confirm your specific property with the City before assuming it qualifies.
Yes. The City of Stratford licenses bed and breakfast establishments through its bylaw enforcement program, and a B&B is defined as up to three rooms in your own occupied dwelling. Operating without the licence is an enforcement risk.
For many owners, yes — long-term tenancies avoid STR licensing, cut labour dramatically, and produce predictable monthly income, though they fall under the Residential Tenancies Act. The right answer depends on whether you’ll occupy the property and how you value your time.
Directly with the City of Stratford’s Building and Municipal Bylaw Enforcement staff. Bylaw provisions and fee schedules change, so treat any online summary — including this one — as a starting point, not the final word.
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